IC Media Direct Predicts Simpler Advertising Techniques in 2018

The rise in adblocker software saw a large increase of native advertising among websites and publications.

New York, NY - April 16, 2018 /MarketersMedia/ —

Public relations firm, IC Media Direct, believes the future of digital advertising in the coming year will actually be more familiar to most than ever before. In fact, IC Media Direct leaders believe this year many advertisers will revert to more conventional methods of advertising. Recent adaptations to online methods have changed how marketers shape the future marketing landscape and have major effects on companies who work to get their brand message across through conventional methods. IC Media Direct emphasizes the importance of people finding new ways to control their online reputation through tailored content. See your Online Reputation Report now by visiting http://www.icmediadirect.com

The rise in adblocker software saw a large increase of native advertising among websites and publications due to their ability to limit companies’ exposure to Internet users. Studies show that 150 million people use programs that remove advertisements from their web browser when visiting certain sites, and the result is devastating for marketers who initially implement strategies to place adverts in the first place. With messages being continuously blocked from viewers, companies needed to find a new way to bypass these restrictions by incorporating their ads within authentic written or visual content. However, if the quality of the advertising experience is poor for the audience, native advertising will reach the same fate as pop-up ads, which have since become an outdated tool.

IC Media Direct predicts that publishers will increase short-form native advertising this year due to users skimming through content on their mobile devices. While content marketing remains an important part of every online strategy, the new method will focus on shorter message, accommodating to users’ low attention span. This will lead to the capitalization of video ads, which deliver information in a way that is more engaging and specific to the brand. Facebook’s silent autoplay videos prove to be especially effective in managing this strategy, as they can attract attention of its users with no need for them to search for content. The benefits of positive video ads will compare with native placements, and they will quickly become a standard part of conventional online marketing in the future.

This year, it is likely that feeds of sponsored content will replace single in-feed placements, ensuring that each user experience isn’t disrupted, claims IC Media Direct. The method of dividing an article into multiple pages will be replaced by infinite scrolling, allowing for native placement of promoted content in a logical and unobtrusive presentation. This will enable marketers to promote their product or service more efficiently, thus also generating a higher rate of user engagement.

Since 1996, IC Media Direct has been the leading provider of online reputation and brand repair services. Having evolved alongside of Google, IC Media Direct provides revolutionary reputation management strategies that help with search engine ranking and project a positive image through a variety of media platforms. The company has proudly served top clients including Fortune 500 companies, celebrities, politicians, Olympic Gold medalists, and motivational speakers. Distinguished awardee of the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, the company has released a groundbreaking handbook on Google Brand Repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct - Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect - Online Reputation Management & Reviews: http://icmediadirectreviews.com

Contact Info:
Name: ICMD
Email: pr@icmediadirect.com
Organization: ICMediaDirect.com

Source URL: https://marketersmedia.com/ic-media-direct-predicts-simpler-advertising-techniques-in-2018/331575

For more information, please visit http://www.ICMediaDirect.com

Source: MarketersMedia

Release ID: 331575

Latest News

Tesla secures land in Shanghai for first factory outside US

Oct 18, 2018

BEIJING — Electric auto brand Tesla Inc. said it signed an agreement Wednesday to secure land in Shanghai for its first factory outside the United States, pushing ahead with development despite mounting U.S.-Chinese trade tensions. Tesla, based on Palo Alto, California, announced plans for the Shanghai factory in July after the Chinese government said it would end restrictions on full foreign ownership of electric vehicle makers to speed up industry development. Those plans have gone ahead despite tariff hikes by Washington and Beijing on billions of dollars of each other's goods in a dispute over Chinese technology policy. U.S. imports...

Shanghai airport automates check-in with facial recognition

Oct 18, 2018

SHANGHAI — It's now possible to check in automatically at Shanghai's Hongqiao airport using facial recognition technology, part of an ambitious rollout of facial recognition systems in China that has raised privacy concerns as Beijing pushes to become a global leader in the field. Shanghai Hongqiao International Airport unveiled self-service kiosks for flight and baggage check-in, security clearance and boarding powered by facial recognition technology, according to the Civil Aviation Administration of China. Similar efforts are underway at airports in Beijing and Nanyang city, in central China's Henan province. Many airports in China already use facial recognition to help speed...

China trade surplus with US widens to record $34.1B

Oct 18, 2018

BEIJING — China's trade surplus with the United States widened to a record $34.1 billion in September as exports to the American market rose by 13 percent over a year earlier despite a worsening tariff war. Exports to the United States rose to $46.7 billion, down from August's 13.4 percent growth, customs data showed Friday. Imports of American goods increased 9 percent to $12.6 billion, down from 11.1 percent. Chinese exports to the United States have at least temporarily defied forecasts they would weaken after being hit by punitive tariffs of up to 25 percent in a fight over American...

Losses on Wall Street ripple through Asia; stocks slump

Oct 18, 2018

SINGAPORE — Asian markets were broadly lower on Thursday after Wall Street slumped on a heavy selling of technology and internet stocks. Japan's benchmark fell by an unusually wide margin of 3.9 percent and China's main index lost 4.3 percent. Markets in Hong Kong, South Korea, Australia and Southeast Asia recorded similar declines. Investors are wary of possible further U.S. interest rate hikes. That will raise the cost of corporate borrowing and could drag on economic growth. The U.S. Federal Reserve recently raised short-term interest rates for the third time this year, with one more expected before the year ends....

China tech stocks Lenovo, ZTE tumble after chip hack report

Oct 18, 2018

HONG KONG — Chinese tech stocks Lenovo Group and ZTE Corp. tumbled in Hong Kong on Friday following a news report Chinese spies might have used chips supplied by another company to hack into U.S. computer systems. Lenovo shares closed down 15.1 percent while ZTE lost 11 percent. Bloomberg News cited unidentified U.S. officials as saying malicious chips were inserted into equipment supplied by Super Micro Computer Inc. to American companies and government agencies. Lenovo, with headquarters in Beijing and Research Triangle Park, North Carolina, is the biggest global manufacturer of personal computers and has a growing smartphone brand. "Super...

Search
Broaden

Scienfinite is created to inspire our readers with the aim to understand the world and appreciate its everyday awe. Keep up with the technology and latest innovations here, only in Scienfinite.

Contact us: sales@scienfinite.com