Academics explore how entrepreneurs can navigate AI disruption at Jinju forum

JINJU, South Gyeongsang Province — Academics explored how entrepreneurs can turn artificial intelligence (AI)-driven disruption into business opportunities and solutions to social challenges at the 2026 Jinju K-Entrepreneurship International Forum. The fourth session, held Tuesday, the second day of the forum, examined how individuals and organizations can navigate uncertainty and turn technological disruption into opportunities through experimentation, resilience and practical problem-solving. Erkko Autio, chair in technology transfer and entrepreneurship at Imperial College London, pointed out that AI has dramatically lowered the technical and financial barriers to developing products, making the products themselves less effective as a source of competitive advantage. “The bottleneck in entrepreneurship was that it required engineering capacity and money. But now AI has collapsed that constraint because anyone can now build whatever they desire,” Autio said. “So the competitive advantage now comes from the entrepreneurial journey, which takes time, and from the product itself t