Innocean's overseas units win 7 honors at US, Middle East ad awards

The Korea Times - Oct 20, 2026

Innocean, the advertising affiliate of Hyundai Motor Group, said Tuesday its overseas units have won seven honors at advertising awards in the United States and the Middle East. Innocean USA received two silver awards at the 2026 Jay Chiat Awards, hosted by the American Association of Advertising Agencies. The 29-year-old competition judges anonymized case studies on how strategic thinking delivered real business results. Hyundai Motor’s “IONIQ 9 Escape Garage” won silver in the influencer and creator strategy category, while Genesis’ “A New Beginning in Luxury” took silver in automotive strategy. Both were produced with Canvas Worldwide, Innocean’s U.S. media subsidiary. In the IONIQ 9 campaign, three creator families used the electric SUV’s interior space, seating and EV features to complete escape-room missions, drawing 8.6 million views. Innocean USA’s social media team was also named in the agency social media category of marketing publication Adweek’s Team Visionary Awards. Its work included “Hyundai Jingle Road Trip,” which turned a jingle TikTok users made

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Coway offers tailored mattress options for different sleeping habits

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Coway offers tailored mattress options for different sleeping habits

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Microsoft-IITP program helps Korean AI talents tap into global research resources

Oct 20, 2026

Microsoft-IITP program helps Korean AI talents tap into global research resources

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Mercedes-Benz Korea turns to affordable CLA EV amid falling sales

Oct 20, 2026

Mercedes-Benz Korea turns to affordable CLA EV amid falling sales

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LIG D&A, Doosan Enerbility team up to develop missile, aircraft engines

Oct 20, 2026

LIG D&A, Doosan Enerbility team up to develop missile, aircraft engines

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HD KSOE wins $1.4 bil. order from HMM for 8 container ships

Oct 20, 2026

HD KSOE wins $1.4 bil. order from HMM for 8 container ships

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Hankook Tire extends Ballon d'Or partnership for 3rd straight year

Oct 20, 2026

Hankook Tire extends Ballon d'Or partnership for 3rd straight year

Hankook Tire is extending its presence in global football as it returns for a third consecutive year as an official sponsor of the Ballon d’Or, with this year’s ceremony marking the award’s 70th anniversary and its first edition in London. Hankook Tire & Technology, part of Hankook & Company Group, said it will sponsor the 2026 Ballon d’Or ceremony, scheduled for Oct. 26 at the London Palladium Theatre. Established in 1956 by French football magazine France Football, the Ballon d’Or is widely regarded as one of the highest individual honors in football, recognizing players for their performances during the previous season. Since 2024, France Football, part of the L’Équipe Group, has organized the awards in partnership with UEFA. This year’s ceremony moves to London for the first time, commemorating seven decades since the award’s founding and paying tribute to Stanley Matthews, the England international who won the inaugural Ballon d’Or in 1956. The ceremony will also reveal the successors to last year’s winners, Aitana Bonmatí and Ousmane Dembélé. Hankook Tire said

CJ ONE expands membership perks to public transit with new partnership

Oct 20, 2026

CJ ONE expands membership perks to public transit with new partnership

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Samsung Bioepis secures 10-year exclusive drug supply deal in Brazil

Oct 20, 2026

Samsung Bioepis secures 10-year exclusive drug supply deal in Brazil

Samsung Bioepis has secured a decade-long exclusive supply deal for a rare disease treatment in Brazil, strengthening its position in Latin America’s largest pharmaceutical market while opening a new chapter in its partnership with the Brazilian government. The Korean biopharmaceutical company said Tuesday it had signed a local partnership agreement to supply SB12, a biosimilar of Soliris with the active ingredient eculizumab, to Brazil’s Ministry of Health. SB12 is used to treat rare conditions including paroxysmal nocturnal hemoglobinuria, a blood disorder, and atypical hemolytic uremic syndrome, which can damage blood cells, kidneys and other organs. Brazil’s health regulator, the National Health Surveillance Agency, known as ANVISA, approved the drug in December 2024. The Brazilian eculizumab market was worth about $170 million (250 billion won) last year, according to the company, which expects the 10-year exclusive supply agreement to provide a stable source of revenue. Under the government-led Productive Development Partnership program, Samsung Bioepis will work with Brazilia

GS Global invests in carbon credit firm to expand trading business

Oct 20, 2026

GS Global invests in carbon credit firm to expand trading business

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Oct 20, 2026

K-beauty expo to open this week in Cheongju

North Chungcheong Province said Tuesday it will hold its annual cosmetics and beauty expo in Cheongju to help Korean companies expand exports of cosmetics and other beauty products. The Cosmetics & Beauty Expo Osong Korea 2026 will run from Thursday to Saturday in Osong, a district of Cheongju, 83 kilometers south of Seoul. The event aims to connect local companies with international buyers, according to the provincial government. More than 250 companies are expected to participate in the business-to-business (B2B)-focused event, which is being held under the theme "K-Beauty Osong seeks growth along with global partners." "This year's expo, the largest edition to date, will provide local companies with opportunities to expand into overseas markets and allow visitors to experience K-beauty products," Jang Woo-sung, director general of the provincial government's bureau of biologics, food and drugs, said. The expo has been held annually in Cheongju since 2013, except in 2014. The provincial government has partnered with the Korea Trade-Investment Promotion Agency (KOTRA) to invite 200 domes

Hyundai Motor, Kia to test Level 4 autonomous trucks

Oct 20, 2026

Hyundai Motor, Kia to test Level 4 autonomous trucks

Hyundai Motor and its sister company Kia said Tuesday they will conduct test operations of Level 4 autonomous trucks as part of an ongoing effort to advance self-driving technology and pave the way for commercialization. The automakers signed a memorandum of understanding (MOU) for the project with Hyundai Motor Group affiliates Hyundai Mobis Co. and Hyundai Glovis Co., as well as autonomous driving technology startups Mars Auto and RideFlux, at the group's Namyang R&D Center in Hwaseong, southwest of Seoul. Level 4 autonomous driving allows vehicles to operate without human intervention, including in emergency situations, under specified conditions and within designated operational areas. According to the MOU, Hyundai Motor and Kia will develop and supply two Xcient trucks, including a hydrogen fuel cell model, early next year. The test program will cover approximately 500 kilometers across two routes: a 100-kilometer section combining highways and urban roads, and a 400-kilometer long-distance highway route.

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