Musinsa launches corporate uniform platform

Musinsa, Korea’s largest online fashion platform, has launched an online service that lets companies and other organizations design and order custom uniforms in one place, the company said Wednesday. The business-to-business platform, called Musinsa Uniform, went live Tuesday. It is aimed at companies, public institutions and amateur clubs that buy clothing in bulk. Until now, Musinsa handled these orders only through a “bulk purchase inquiry” option on its main online store, Musinsa Store. Customers can choose garments from three brands the company runs: Musinsa Standard, its in-house basics label; Musinsa Standard Sports, its activewear line; and the U.S. sportswear brand Champion, which a Musinsa subsidiary distributes in Korea. The products available include short- and long-sleeve T-shirts, pique polo shirts, hooded zip-up sweatshirts and fleece jackets. Buyers can add an organization’s name or logo by embroidery, screen printing or digital printing. Musinsa said it built the platform so customers no longer have to choose garments, find a separate printing company and compar