Seoul teams up with Mediheal for skin care line inspired by city landmarks

The Korea Times - Sep 30, 2026

Seoul will release a limited-edition skin care line featuring three of the city's iconic landmarks — the Han River, Mount Nam and Bukchon hanok village — in partnership with Korean skin care brand Mediheal, Seoul Metropolitan Government said Wednesday. The "Mediheal Seoul Edition" consists of seven products including toner pads, serums and eye patches drawn from the brand's bestselling items. Each landmark is paired with a product line, which will be released Thursday. The Han River line uses madecassoside, a compound derived from the centella asiatica plant that is used to soothe skin, while the Namsan line features PDRN, an ingredient derived from salmon DNA and marketed for pore care. The Bukchon line includes collagen and tea tree products. Mediheal was the top-selling brand at Olive Young, Korea's largest health and beauty store chain, in 2024 and 2025. The collaboration follows an earlier edition featuring Haechi, a mythical creature that serves as Seoul's official mascot. Buyers will receive pouches or luggage tags printed with images of the landmarks, along with a suggested l

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